NCR Digital

We help you get found, then know what to build next.

Organic search and AI strategy for companies that would rather see the number than trust the pitch. We fix what's stopping a site from being found, and we model what an AI initiative is actually worth before you fund it.

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DR 44 Domain Rating at handoff Case study below · Ahrefs
7 mo DR 20→44 engagement Case study below
3.2x Organic traffic growth YoY increase · case study below

What we do

Two disciplines. No adjacent services.

SEO & AI Search

Technical SEO and AI answer visibility. We fix what stops a site being crawled, then structure it so both Google and the answer engines can cite it. Reported against pipeline, not rankings alone.

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AI Strategy

Advisory work on where AI actually pays for itself. We sequence adoption against what you can already measure, and size the business case before anyone buys a tool.

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Case study

Proven results

a high-growth automotive SaaS platform

Led by NCR Digital's founder, Niekos Robbins, prior to founding the firm · 7-month engagement

Domain Rating
20 → 44 in 7 months

A full-stack technical SEO transformation for a high-growth automotive SaaS platform. Rebuilt content silos by search intent, resolved Core Web Vitals deficits, deployed programmatic JSON-LD schema at scale, and ran a targeted link-building and disavow campaign. A stagnant domain became a compounding organic asset.

Every figure below is sourced to the tool that produced it and states its own measurement window — no rounding, no unscoped comparisons.

20 → 44

Domain Rating

in 7 months · Ahrefs

3.2x

Organic traffic

YoY increase · Google Analytics 4

47

First-page rankings

new keywords, in-window · Ahrefs rank tracking

100

Lighthouse score

all categories, at handoff · Google Lighthouse

DR trajectory (Ahrefs)

Bars are scaled to their own 0-100 axis.

Month 1
20
Month 2
25
Month 3
30
Month 4
35
Month 5
39
Month 6
42
Month 7
44

Levers pulled

  • Core Web Vitals: LCP, CLS, INP remediation
  • Programmatic schema at 12k+ pages
  • Content silo rebuild with semantic clusters
  • Toxic backlink disavow and link-building sprint
  • GSC-guided crawl budget management

Frequently Asked Questions

What does NCR Digital actually do?

Two things: organic search (technical SEO and AI answer visibility) and AI strategy consulting (adoption sequencing and financial modeling). We don't run paid media, and we don't offer broad finance or operations leadership.

Do you work project-based or on retainer?

Both. A project is a specific deliverable we build and hand off. A subscription is ongoing work we keep running with you. See /how-we-work for the comparison.

Which capability should I start with?

If visibility is the bottleneck, start with SEO. If you're trying to size whether an AI initiative is worth funding before committing to it, start with AI strategy. Most engagements need only one.

Who is behind NCR Digital?

NCR Digital was founded by Niekos Robbins, who scaled organic search for a high-growth automotive SaaS platform before founding the firm. See /about for the full story.

Ready to talk?

Tell us where you are and where you need to be. We'll tell you which capability fits.

Book a call